The end appears to be here for the Jazwares-AEW line. Kyle Peterson is reporting that Jazwares laid off its AEW team on Friday.
The news is a total gut punch. The AEW team did some great work (see the Will Ospreay Supreme, the recent Kyle Fletcher Unmatched figure) and really changed the game from the start in 2020 with the interchangeable torsos and lower bodies.
Our thoughts go out to the team affected by the cuts.
The question now turns to what’s next for AEW and action figures. Major is producing AEW Big Rubber Guys (note, series 1 has been delayed again until early June), but the majority of collectors want articulated figures.
Let’s hope another toymaker sees value in AEW, which has a global reach, a major broadcast TV deal in the U.S. and a stacked roster of characters.
A benefit of Jazwares producing wrestling figures was that it pushed Mattel to evolve the WWE line
Maybe we’ll find out some answers by San Diego Comic-Con, although that may be too soon in the process.
We’ll keep you updated as things develop.
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