WWE Extends Toy Partnership with Mattel in Multi-Year Deal

WWE’s toy license is sticking with Mattel. The two companies announced a multi-year extension of their global master toy licensing agreement.

For those who have been collecting the Mattel WWE line and hoped for continuity, today is a good day. For those who were hoping for a change, well, it’s not happening.

Mattel and WWE have been partnered up since 2009.

The press release announcing the extension is included below.

WWE® and Mattel Extend Global Partnership

STAMFORD, Conn. & EL SEGUNDO, Calif.–(BUSINESS WIRE)–WWE (NYSE: WWE) and Mattel, Inc. (NASDAQ: MAT) today announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts.

Since 2009, Mattel and WWE have developed a wildly popular and diverse portfolio of innovative toys currently available in more than 50 global markets around the world. WWE Action Figures have ranked as the No. 1 action figure property in the U.S. and consistently holds a top ranking.

“Mattel is a true industry leader that continues to surprise and delight our fans around the world with innovative and creative WWE products that drive significant revenue for our retail partners,” said Sarah Cummins, WWE Senior Vice President, Consumer Products.

“We are very pleased that WWE has once again chosen Mattel to help bring its storied history and characters to children and fans around the world,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships, Mattel. “WWE is an important partner, and we look forward to continuing our relationship for years to come.”

Mattel’s WWE Basic Action Figure Series is the longest-running continuous action figure assortment in history. Over the years, WWE and Mattel have launched multiple collaborations such as WWE and Ghostbusters and WWE and Masters of the Universe.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG programming can be seen in more than 900 million homes worldwide in 28 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all live pay-per-views, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.