A last minute push wasn’t enough to fund the WCW Nitro stage crowdfunding project. The stage reached 78% funded on the final day, with 3,935 backers, but fell short of the minimum 5,000 units sold needed to unlock the stage and Ultimate Edition figures of Scott Steiner and Rey Mysterio.
It’s a bummer for those of us who wanted the stage, and likely puts a dent in the hopes of larger, higher-dollar projects in the future.
Mattel will likely be looking a whether projects of this scale and price ($400) are feasible in this economic environment. The Mattel WWE team poured “hundreds” of hours into getting this project to launch, per Steve Ozer, Mattel Manager of Global Brand Marketing for WWE action figures. That’s a lot of time for a project that ultimately didn’t come to fruition.
There will be a lot of unpacking and arm-chair quarterbacking in the days ahead.